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CHIC Foods Participates in Shanghai Private Label Fair 2011
Offering High Quality Products for the Chinese Retail Market |
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| CHIC Group ‘s division; CHIC Foods participated in the Shanghai Private Label Fair on the 7th-9th of December, 2011.This is the first time for CHIC Foods to attend a Private Label Fair in China, indicating that CHIC Group has steadily expanded its focus and presence into the growing Chinese local market. |
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| To accelerate the development of Private Label in China, the Private Label Manufacturers Association (PLMA), together with Shanghai International Sourcing Promotion Centre (ISPC) proudly presented the 2011 Shanghai Private Label Fair ---a platform for both retailers and suppliers. |
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| In the past 24 months; the CHIC Group invested more than $US70m in building their own innovation center, located northwest of Shanghai, Chic Group’s leading-edge Jia-ding Campus sits on 55 acres with a built-up area of 23,641m². The Campus consists of 3 centres including CHIC FOODS R&D CENTRE, CHIC KNOWLEDGE CENTRE OF EXCELLENCE and CHIC GROUP CORPORATE CENTRE. |
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| The campus will strengthen Chic Group’s innovation as well as R&D capability and bring more high value-added products and technology to our customers. |
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| CHIC Group focuses in the areas of food, agriculture, R&D and supply chain management. CHIC Group is China’s largest processor of exported citrus fruit, accounting for 45% of the United States’ processed citrus market and is recognized as an innovative solutions provider. T Exports have increased nearly tenfold since 2000. | | | | The competitive advantage of CHIC Foods is closely related to CHIC Group’s supply chain
management business model. CHIC Group’s headquarters is located in Shanghai, China.
It is a The COO of CHIC Group, Ms. Vivienne Ouyang commented ,” As a processing fruit
industry leader in China, we hope that through this platform we bring high quality & differen-
tiated products ,services and technology innovation to China's food industry .” | | | | There are four categories of products that CHIC Food displayed at the Fair, including fruit
juices, fruit cups, fresh fruit and desserts. The product range consisted of citrus, fresh apple,
blueberry and pineapple SKUs. |
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| CHIC Foods holds numerous third party certificates, including USA’s FPA, UK’s BSI, Germa-
ny IFS, EU’s GAP, as well as the national ISO9000 and HACCP certifications. Chic Foods’
current markets cover USA, EU, Japan and Australia and include such esteemed clients as
Del Monte, Heinz, Spectrum Brands, Coca-Cola and Yum! Brands. |
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| CHIC Foods is an integrated international brand with value added differentiation through
innovation, sustainability, food safety, quality consistency, supply chain visibility and total
cost efficiency. The product traceability system which is an important part of the quality
control system, effectively controls all the sectors of the quality chain. Chic Foods also
formed a joint Laboratory with SGS (Chic Certified) for the testing of heavy metals and
pesticide residues. |
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| CHIC Food exhibition stand |
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| Foreign customers Visit the CHIC exhibition to know the products |
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| multinational company that primarily focuses in the areas of food, agriculture and supply chain management. Since it entered China in 1996, the Group has expanded to
include 19 branches at home and abroad, and 7 subsidiary factories worldwide. CHIC Group is China’s largest processor of exported citrus fruit, accounting for 45% of
the United States’ processed citrus market and is recognized as an innovative solutions provider. The company developed rapidly under Edward’s administration. In
October of 2011, the Jiangjin project was classified as Chongqing Key Demonstration IRUP project. In Xiao Xian of Anhui, CHIC’s project was declared the National
Comprehensive Reform Experimental Zone, which includes 150,000 Mu yellow peach orchard and fruit processing base (the largest in the world) and a 5A tourism town. |
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